This groundbreaking book explores how identity issues thwart the ability to create the life you want. This book demonstrates how the modern trend to promote self- esteem training, positive thinking, and the tenets of the self-help movement encourages self-obsession, which backfires and makes it harder for people to create success. Authors Andersen and Fritz make the ultimate case that what you think about yourself doesn t matter, nor does it determine your prospects of accomplishment. In fact, the more you focus on yourself, the less you are able to learn, grow, develop needed skills, and create what matters most to you. This book will ruffle many feathers in the self-help world by revealing how some of the most common concepts are simply not true and even harmful. On the other side of these concepts is freedom from illusions, dogma, and belief. The ideas in Identity will give you the opportunity to truly become the dominant force and author of your life building process.